We were in every single gym you go to that offers group fitness." "In 2019, we had 15 million people taking Zumba classes every single week in 186 countries. "We were very nervous because the Zumba experience is usually in-person," Perlman told Insider. Just under two months later, Zumba debuted its first consumer-facing digital fitness product, which allowed dance enthusiasts to stream workout classes around the world. Hesitant but determined, the 50-person tech team at Zumba headquarters in Hallandale Beach, Florida, got to work. When the pandemic hit, Zumba CEO Alberto Perlman made a bee-line over to the company's tech department and asked them to create a streaming fitness platform in 60 days. Zumba launched its first streaming platform, in an effort to support instructors amid the pandemic.Unlike other fitness companies, Zumba makes its money through instructor training and licensing.Zumba has a vast global following, with an estimated 15 million participants in its dance workouts.
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